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Melanie Perez - Capstone

Welcome!

A dedicated Public Relations and Advertising Student with a goal of driving impactful change in the industry through strategic communication and authentic engagement

ABOUT ME

Hi! My name is Melanie Perez, welcome to my lifestyle page. For me, life is about embracing every moment and finding joy in the little things. I’m constantly seeking ways to elevate my lifestyle, whether it’s experimenting with new wellness practices, diving into the latest beauty trends, or traveling. In 2023, I graduated from the University of California, Santa Barbara, with a Bachelor’s degree in Communication. Currently, I am a graduate student at the University of Southern California, focusing on Public Relations and Advertising. My aim is to master the art of strategic communication and brand management. Through my journey in Public Relations and Advertising, I aspire to utilize my expertise to bring about positive change in the industry. Whether it’s crafting compelling brand stories, orchestrating strategic communication campaigns, or fostering genuine connections between brands and their audiences, I am dedicated to achieving tangible results and nurturing authentic engagement.

Most Relevant Work Experience

I gained valuable experience as a Content Creator at KCSB Sports Radio during my time at UC Santa Barbara, where I immersed myself in the dynamic world of content creation and sports broadcasting. As a Content Creator, I managed social media platforms, crafting engaging posts to strategically drive user interaction. Additionally, I actively participated in sports broadcasting discussions and even co-hosted a podcast, where I showcased my passion and knowledge for the sports industry. Beyond social media, I conducted consumer behavior analysis and market research, providing valuable insights to enhance our content strategy. My experience at KCSB Sports Radio allowed me to refine my skills in content creation and social media management while deepening my understanding of the sports media landscape.

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